Tips – Escape the brand sea of sameness
A powerful brand identity and copywriting tone will attract, engage and compel your ideal customers to do business with you. It will differentiate you from your competitors and it will make you truly irresistible.
Have a strategy
Your business strategy will highlight why your business is different and identify all your business goals. Your compelling message will be a big part of your communications and interactions with your customers.
Communicate brand values
Make it clear what your business values are, so your team’s behaviours can be aligned and customers will receive the brand experience you want to deliver.
Express your brand personality
Bring out your personality – for example, sincerity, competence, sophistication – on as many levels as you can so your customers and prospects feel like they can engage with your brand.
Use colour in your visual communications to create an emotional connection.
Pick interesting fonts
Use fonts that add elegance, interest and personality to your message.
Use shapes, images, texture and pattern to add depth and dimension. It shows you care how you communicate.
Communicate with confidence, clarity and consistency, so people will automatically recognise your brand voice and style. The impression you give of your business is important. This is why it is critical that you have professional design and quality marketing material to support your business offering.
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