Guide – Client profiling

You may wish to consider their age, gender, income, occupation, hobbies and interests. For business markets, you would look at a particular profile, including industry, revenue, location and number of employees.  Think about what your audience will be interested in, their specific needs and if they have any pain points. The greater clarity you have regarding to your ideal customers, the more focused and effective your marketing efforts will be.

What do your ideal customers look like?

Age group:



Job role:

Hobbies and interests:

Business sector:

Business size by employee numbers:


Sales revenue:


Purchasing which service/product:

Average spend:

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