Tips

 

A mega-powerful way to build your brand

You could have some fun with your marketing and make a memorable impression for all the right reasons. Direct mail can be a great way to achieve this. It creates a lasting emotional connection and is a mega-powerful way to build your brand.

Direct mail is a great way to reach out to a select group of clients, suppliers or prospects. Here are our helpful hints for your next campaign…

  • Send something of interest to the recipient it could be completely unique and fun, or a simple industry news updates that will be insightful and helpful.
  • Make a good impression by investing in some quality paper stocks for your stationery.
  • Write an interesting headline that makes your recipient eager to read more. Also, don’t make the update too text heavy – people are busy so be concise and to the point.
  • You can also scatter some compelling headlines throughout the body of copy so that readers just ‘get it’ at a glance.
  • Think about timing: when an industry news update is published, holidays such as Christmas and Easter, or perhaps local events.
  • Consider integrating your campaign with other forms of communications, such as a follow-up email.

See pictures of a fun direct mail campaign we sent for Halloween…

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