Our Chartered Marketers create personalised strategy documents that provide clear business direction. Breaking down all the steps required to reach your goals, our bespoke services include strategic plans, digital strategies, and individual campaign plans.
A successful marketing strategy depends on understanding who your customers are, what they need and how you can persuade them to buy from you. To start, we will create a profile of your ideal clients, including age, gender, income, occupation, hobbies, likes, dislikes and interests to help you make targeted marketing decisions. For business markets, we will create a particular profile, including industry, revenue, location and number of employees. We will think about what your audience’s interests are, their specific needs and if they have any pain points. Then you can define how much income your ideal client needs to bring to your company each year and how many of them you’ll need to reach your goals. By having clarity about your ideal customers, your marketing campaigns will be more targeted and successful.
Analysis and proposition
Together we will clarify what you are offering your customers. Initially, a price point can often lead customers to believe one product is better than another, but people will not be willing to pay a higher price if they do not believe in the product or service; the two factors work in tandem. A competitor analysis will show who we’re up against, and provide an audit of the current marketing successes, communications and opportunities. This will pave the way for a compelling proposition – to make your business stand out.
Your marketing objectives will focus on how you increase sales by winning and keeping customers. We will identify where your business wants to be, by setting out your mission and goals. We’ll make them S.M.A.R.T – Specific, Measurable, Attainable, Relevant and Timely.
We will schedule your strategy and individual campaigns in a clear plan. It will set marketing budgets and deadlines and tell you how you’re going to talk to your target customers – whether that’s through advertising, email marketing, networking, going to trade shows, direct marketing, and so on. Crucially, it will tell you when to talk to your customers. Timing your activities to fit their buying cycles will save money and maximise sales. Finally, your marketing plan will look to the future and outline how you follow up sales and what you need to do to develop your offer.
.Let’s set a date so we can see if we can help you with your current strategy and planning challenges email@example.com.