Strategy, Design and Marketing
Our marketing strategy brainstorm workshop is designed to provide a platform to sell your products or services successfully – or refresh your marketing or design approach. Providing you with interest from with new and current customers without wasted marketing effort and money.
Together we will:
- clarify your business objectives and targets
- clearly identify your ideal customer(s) and how to best attract them
- assess your competitors and their communications
- define your market position and what makes your business different
- review your brand and the values
- look at any past campaigns and the results to date and discuss future ideas
- agree your budget and how you will resource your the agreed actions to ensure they happen
Based on our workshop discussions, you may also choose to have a written Audit Report and Action Plan with an outline budget recommendation for the next 12 months. Including:
- Customer Profile, Analysis and Proposition. We will clarify who are your customers and define what you are offering them, with a competitor analysis showing you who you’re up against, including an audit of the current marketing successes, communications, designs and opportunities. This will pave the way for a compelling proposition – to make your business stand out.
- Misson and Values. Your marketing objectives will focus on how you increase sales by winning and keeping customers. We will identify where your business wants to be, by setting out your mission, values and goals. We’ll make them S.M.A.R.T – Specific, Measurable, Attainable, Relevant and Timely.
- Action Plan. We will schedule your strategy and individual campaigns in a clear plan. It will set marketing budgets and deadlines and tell you how you’re going to talk to your target customers – whether that’s through advertising, email marketing, networking, going to trade shows, direct marketing, and so on. Crucially, your plan will tell you when to talk to your customers and the most attractive design styles and messages. Timing your activities to fit their buying cycles will save money and maximise sales. Finally, your marketing plan will look to the future and outline how you follow up sales and what you need to do to develop your offer.
Our marketing briefs can be used to lay the framework and foundation of your marketing initiative or campaign. The brief will give creative directors and copywriters what they need to know in order to carry out the works. It also provides a measurement pin point function, allowing you to verify marketing results at the end of each campaign, in order to make a determine whether or not it was successful. A good marketing brief is the most important element of any campaign. Having a professional brief will make difference between success and failure of your campaign.
Find out about our eye-catching designs for logos, stationery, websites, literature and much more.
Logo and stationery design
A high quality and relevant logo is the foundation of a good brand, helps customers to recognise your business and allows you to achieve a consistent look across all your marketing. We love to work with companies to design their logo from scratch, giving you a visual image to be proud of.
Your business cards, headed paper, compliment slips and other business collateral must represent your business in the best possible way. Often this glimpse at your business will be the first impression people get of you, and we all know that first impressions are important. You want to come across as professional, approachable and industry relevant, and having high-quality business stationery is a critical part of this process.
Professionally printed stationery is an absolute must if you want your business to be taken seriously. We can help your business achieve a professional look – from traditional corporate design to upbeat styles that will suit your company branding.
An innovative website design speaks volumes about your company or product. By using the same level of creativity that we put into all our graphic projects, we will design and develop a website that has a positive impact on your specific market, helping you reach out to all your prospective clients.
To reach new customers your marketing budget should include adverts in relevant magazines newspapers or websites, or other promotional outlets. Our creative team can design your advert to industry recognised specifications, we are also able to help with press releases and feature writing to further add value to your marketing budget. With our extensive experience in magazine publishing we are able to advise you how to get the most for your money when considering paid advertising.
Brochure, flyers and folders design
Brochures are a great way of marketing a particular aspect of your business. From a professionally printed brochure that you can post out to current customers or potential new customers to a pdf download on your website, every business can benefit from a well-designed, professionally printed brochure. For fast turnaround communications and low-cost printing, leaflets are a great way to inform customers and prospects of your services or special offers, or to give brief overviews which increase your sales potential. Folders can create a lasting impression when presenting your company’s information or quotations. We will ensure that all your print collateral is of the highest quality.
Wall graphic design
Branded wall graphics are a fast and effective way to transform your office space while improving your visual impact to clients, customers and employees. We can produce your brand values, mission statements, company logo, or personal messages in any colours and sizes of your choice. We can also accurately match colours to your own brand’s pantone colours. Your logo can be produced in a range of materials including removable wall vinyls digitally printed vinyl, frosted or etched vinyl, and wallpapers.
We offer a wide set of marketing services to develop all aspects of your businesses presence.
Our telemarketing services include appointment making, sales generation, database verification, event invitation and market research. Our advanced telemarketing strategies are designed to maximise your sales pipeline. Your telemarketing teams goal is to understand your business so we can represent your company the way you would expect, in a professional organised manner so that we maximise on your results.
Content marketing is essential if you want to be seen as an expert in your field or you want to engage a wider audience. We integrate print, social media, and digital services to write, distribute, and promote content that encourages interaction and generates interest. Our goal is to share interesting content that recipients will want to engage with and maximises return on investment. Marketing Consultants based in Guildford Surrey can deliver campaigns that:
– Increased brand awareness
– SEO benefits
– Audience growth
– Website traffic
– Sales leads
Be Bold can help you create the perfect content for your campaigns. From strategy to execution, we use the right words to tell your stories, make sales and create captivating reading experiences.
Together, we will consider the purpose of your content: who will read it and the perception you wish to create. Then your objectives: is it to sell a product or service, or maybe to enhance your brand? Finally, your desired messages, delivery method and the responses you are hoping to achieve.
Social media marketing
We can help with your social media content writing and post scheduling. Be Bold writes your content from an agreed brief, referencing your website and researching industry news. We can also post hints and tips, trivia and share links to useful sites. Through an online control panel, you can check, edit, delete or reschedule your posts in advance. The content will be keyword rich and include researched hashtags to help promote your business on social media platforms and search engines. Demonstrate your industry authority with active, interesting social media feeds.
Google PPC marketing
Be Bold can help you to be seen by customers at the very moment that they’re searching on Google for the things you offer. And you only pay when they click to visit your website or call. Whether you’re looking to bring in new website visitors, grow online sales, get the phones ringing or keep customers coming back for more, Google AdWords campaigns will help.
We will set up your campaign and target your ads to customers in certain countries, regions or cities – or within a set distance from your business or shop, ensuring you reach the right customers at the right time.
Email is still by far one of the most cost-effective marketing channels available. We can improve the effectiveness of an existing newsletter, increasing the reach of your website content. Or help you to create new regular communications to keep your business at the forefront of your customers’ and prospects’ minds. Assisting you with building your list or purchasing high-quality data for your campaigns, we write targeted email copy and subject lines that stand out. After sending the campaign, you will receive details of ‘warm leads’ for you to follow up, helping you to increase sales with minimum hassle.
Direct mail marketing
Effective direct marketing requires an understanding of the customer and an appreciation of what communication will encourage them to engage. Gaining interest through creative execution is the first stage of any direct marketing campaign; helping the recipient along a journey to interaction and response is the next. A balance between cost and response to ensure maximum return on investment leads to multi-tiered campaigns utilising both digital and print techniques for optimised response. Brochures, leaflets and folders are great ways to explain your services and there’s no handier way to make a lasting impression when presenting your company’s information or quotations.
Events, exhibitions and networking
We can help you every step of the way with your events literature, designs and campaigns. Helping you to acquire new leads, turn infrequent customers into committed clients, encourage referrals, position yourselves as experts and generate press coverage. We will help you to identify the people you want to attend your event, send pre-event communications and create banners, pop up stands, flyers and lead magnets. After the event, we’ll help you to keep the buzz alive with follow-up communications.
Get in touch - start standing out from the crowd
Book your free consultation, you will have access to a marketing and design expert who will meet with you face-to-face or on Skype to discuss your business aspirations.
After the initial consultation, you will be sent a free personalised action plan with three ‘focus now’ bold priorities, that you can implement in your business right away.